How religiosity influences the consumption of luxury goods:...

European Journal of Marketing 2019 / 12 Vol. 53; Iss. 12

How religiosity influences the consumption of luxury goods: exploration of the moral halo effect

Geiger-Oneto, Stephanie, Minton, Elizabeth A.
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Volume:
53
Journal:
European Journal of Marketing
DOI:
10.1108/ejm-01-2018-0016
Date:
December, 2019
File:
PDF, 459 KB
2019
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