Factors affecting consumer engagement on online social networks: self-congruity, brand attachment, and self-extension tendency
Rabbanee, Fazlul K., Roy, Rajat, Spence, Mark T.Volume:
54
Journal:
European Journal of Marketing
DOI:
10.1108/ejm-03-2018-0221
Date:
May, 2020
File:
PDF, 292 KB
2020