Understanding consumers' showrooming behaviour: a...

International Journal of Retail & Distribution Management 2020 / 07 Vol. ahead-of-p; Iss. ahead-of-p

Understanding consumers' showrooming behaviour: a stimulus–organism–response (S-O-R) perspective

Arora, Sourabh, Parida, Rashmi Ranjan, Sahney, Sangeeta
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Volume:
ahead-of-p
Journal:
International Journal of Retail & Distribution Management
DOI:
10.1108/ijrdm-01-2020-0033
Date:
July, 2020
File:
PDF, 914 KB
2020
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