The influence of m-marketing tools on consumer buying...

International Journal of Retail & Distribution Management 2020 / 06 Vol. ahead-of-p; Iss. ahead-of-p

The influence of m-marketing tools on consumer buying process: evidence from the dining sector

Patsiotis, Athanasios, Atik, Marwan, Perrea, Toula
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Volume:
ahead-of-p
Journal:
International Journal of Retail & Distribution Management
DOI:
10.1108/ijrdm-06-2018-0109
Date:
June, 2020
File:
PDF, 237 KB
2020
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