The effect of the valence of sponsorship information on...

International Journal of Sports Marketing and Sponsorship 2019 / 11 Vol. 20; Iss. 4

The effect of the valence of sponsorship information on consumers’ attitudes toward the sponsor brand

Dick, Christopher
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Volume:
20
Journal:
International Journal of Sports Marketing and Sponsorship
DOI:
10.1108/ijsms-09-2018-0091
Date:
November, 2019
File:
PDF, 267 KB
2019
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