Cross-national roles of perceived reputation dimensions for...

International Marketing Review 2020 / 05 Vol. ahead-of-p; Iss. ahead-of-p

Cross-national roles of perceived reputation dimensions for MNCs

Swoboda, Bernhard, Batton, Nadine
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Volume:
ahead-of-p
Journal:
International Marketing Review
DOI:
10.1108/imr-07-2019-0180
Date:
May, 2020
File:
PDF, 1.07 MB
2020
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