The Internet and international marketing – from trigger...

International Marketing Review 2020 / 05 Vol. 37; Iss. 3

The Internet and international marketing – from trigger technology to platforms and new markets

Sinkovics, Rudolf R., Sinkovics, Noemi
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Volume:
37
Journal:
International Marketing Review
DOI:
10.1108/imr-07-2019-0185
Date:
May, 2020
File:
PDF, 1.17 MB
2020
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