Role of coffeehouse brand experiences...

Role of coffeehouse brand experiences (sensory/affective/intellectual/behavioral) in forming patrons’ repurchase intention

Han, Heesup, Lee, Kai-Sean, Song, HakJun, Lee, Sanghyeop, Chua, Bee-Lia
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Volume:
3
Journal:
Journal of Hospitality and Tourism Insights
DOI:
10.1108/jhti-03-2019-0044
Date:
February, 2020
File:
PDF, 296 KB
2020
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