Driving customer loyalty in the Malaysian fast food...

Journal of Islamic Marketing 2019 / 09 Vol. ahead-of-p; Iss. ahead-of-p

Driving customer loyalty in the Malaysian fast food industry

Quoquab, Farzana, Mohamed Sadom, Nur Zulaikha, Mohammad, Jihad
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Volume:
ahead-of-p
Journal:
Journal of Islamic Marketing
DOI:
10.1108/jima-01-2019-0010
Date:
September, 2019
File:
PDF, 246 KB
2019
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