A systematic mapping study on gamification applied to e-marketing
Noorbehbahani, Fakhroddin, Salehi, Fereshteh, Jafar Zadeh, RezaVolume:
13
Journal:
Journal of Research in Interactive Marketing
DOI:
10.1108/jrim-08-2018-0103
Date:
August, 2019
File:
PDF, 633 KB
2019