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Intra-organizational brand resistance and counter-narratives in city branding â a comparative study of three Danish cities
Lundholt, Marianne Wollf, Jørgensen, Ole Have, Blichfeldt, Bodil StillingVolume:
ahead-of-p
Journal:
Qualitative Market Research: An International Journal
DOI:
10.1108/qmr-01-2018-0012
Date:
January, 2020
File:
PDF, 182 KB
2020