Intra-organizational brand resistance and...

Qualitative Market Research: An International Journal 2020 / 01 Vol. ahead-of-p; Iss. ahead-of-p

Intra-organizational brand resistance and counter-narratives in city branding – a comparative study of three Danish cities

Lundholt, Marianne Wollf, Jørgensen, Ole Have, Blichfeldt, Bodil Stilling
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Volume:
ahead-of-p
Journal:
Qualitative Market Research: An International Journal
DOI:
10.1108/qmr-01-2018-0012
Date:
January, 2020
File:
PDF, 182 KB
2020
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