Corporate heritage brand traits and corporate heritage...

Qualitative Market Research: An International Journal 2020 / 04 Vol. ahead-of-p; Iss. ahead-of-p

Corporate heritage brand traits and corporate heritage brand identity: the case study of John Lewis

Sammour, Ammar Abdellatif, Chen, Weifeng, Balmer, John M.T.
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Volume:
ahead-of-p
Journal:
Qualitative Market Research: An International Journal
DOI:
10.1108/qmr-03-2018-0039
Date:
April, 2020
File:
PDF, 376 KB
2020
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