The study of online reviews and its relationship to online...

The study of online reviews and its relationship to online purchase intention for electronic products among the millennials in Malaysia

Cheong, Jian Wei, Muthaly, Siva, Kuppusamy, Mudiarasan, Han, Cheng
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Volume:
ahead-of-p
Journal:
Asia Pacific Journal of Marketing and Logistics
DOI:
10.1108/apjml-03-2019-0192
Date:
March, 2020
File:
PDF, 468 KB
2020
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