Consumer involvement with corporate ads vs product ads: a cross-national study
Ashraf, Rohail, Albert, Noel, Merunka, Dwight, Khan, Muhammad AsifVolume:
32
Journal:
Asia Pacific Journal of Marketing and Logistics
DOI:
10.1108/apjml-09-2017-0219
Date:
January, 2020
File:
PDF, 284 KB
2020