Effect of country image and materialism on the quality...

Asia Pacific Journal of Marketing and Logistics 2020 / 01 Vol. 32; Iss. 2

Effect of country image and materialism on the quality evaluation of Korean products

Jin, Byoungho Ellie, Kim, Naeun Lauren, Yang, Heesoon, Jung, Minji
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Volume:
32
Journal:
Asia Pacific Journal of Marketing and Logistics
DOI:
10.1108/apjml-11-2018-0456
Date:
January, 2020
File:
PDF, 241 KB
2020
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