The role of tie strength in bank credit card referral...

The role of tie strength in bank credit card referral reward programs with scarcity messages

Song, Chanho, Wang, Tuo, Brown, Haakon T., Hu, Michael Y.
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Volume:
38
Journal:
International Journal of Bank Marketing
DOI:
10.1108/ijbm-02-2019-0070
Date:
March, 2020
File:
PDF, 157 KB
2020
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