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The role of tie strength in bank credit card referral reward programs with scarcity messages
Song, Chanho, Wang, Tuo, Brown, Haakon T., Hu, Michael Y.Volume:
38
Journal:
International Journal of Bank Marketing
DOI:
10.1108/ijbm-02-2019-0070
Date:
March, 2020
File:
PDF, 157 KB
2020