Factors affecting spectators’ adoption of digital...

International Journal of Sports Marketing and Sponsorship 2020 / 08 Vol. 21; Iss. 3

Factors affecting spectators’ adoption of digital ticketing: the case of interscholastic sports

Marquez, Armin, Cianfrone, Beth A., Kellison, Timothy
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Volume:
21
Journal:
International Journal of Sports Marketing and Sponsorship
DOI:
10.1108/ijsms-07-2019-0080
Date:
August, 2020
File:
PDF, 403 KB
2020
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