International Journal of Sports Marketing and Sponsorship
2020 / 06 Vol. ahead-of-p; Iss. ahead-of-p
![](/img/cover-not-exists.png)
The effect of quality and leverage on the image transfer model: the moderating role of involvement
Alonso Dos Santos, Manuel, Calabuig Moreno, Ferran, Prado Gascó, Vicente, Cuevas Lizama, JonathanVolume:
ahead-of-p
Journal:
International Journal of Sports Marketing and Sponsorship
DOI:
10.1108/ijsms-12-2019-0149
Date:
June, 2020
File:
PDF, 274 KB
2020