The effect of quality and leverage on the image transfer...

International Journal of Sports Marketing and Sponsorship 2020 / 06 Vol. ahead-of-p; Iss. ahead-of-p

The effect of quality and leverage on the image transfer model: the moderating role of involvement

Alonso Dos Santos, Manuel, Calabuig Moreno, Ferran, Prado Gascó, Vicente, Cuevas Lizama, Jonathan
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Volume:
ahead-of-p
Journal:
International Journal of Sports Marketing and Sponsorship
DOI:
10.1108/ijsms-12-2019-0149
Date:
June, 2020
File:
PDF, 274 KB
2020
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