âBuy, buy most Americans buyâ: country of reference (COR) effects and consumer purchasing decisions
Chen, Ting-Ting, Wang, Shih-Ju, Huang, Heng-ChiangVolume:
37
Journal:
International Marketing Review
DOI:
10.1108/imr-04-2018-0130
Date:
May, 2020
File:
PDF, 2.14 MB
2020