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“Buy, buy most Americans buy”: country of reference...

“Buy, buy most Americans buy”: country of reference (COR) effects and consumer purchasing decisions

Chen, Ting-Ting, Wang, Shih-Ju, Huang, Heng-Chiang
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Volume:
37
Journal:
International Marketing Review
DOI:
10.1108/imr-04-2018-0130
Date:
May, 2020
File:
PDF, 2.14 MB
2020
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