Complicating or simplifying? Investigating the mixed...

Internet Research 2020 / 02 Vol. 30; Iss. 1

Complicating or simplifying? Investigating the mixed impacts of online product information on consumers’ purchase decisions

Yu, Yan, Liu, Ben Qianqian, Hao, Jin-Xing, Wang, Chuanqi
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Volume:
30
Journal:
Internet Research
DOI:
10.1108/intr-05-2018-0247
Date:
February, 2020
File:
PDF, 431 KB
2020
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