How do product involvement and prestige sensitivity affect...

How do product involvement and prestige sensitivity affect price acceptance on the mobile phone market in Vietnam?

Nguyen, Ngoc Minh, Nguyen, Huyen Thi
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Volume:
14
Journal:
Journal of Asia Business Studies
DOI:
10.1108/jabs-07-2017-0096
Date:
December, 2019
File:
PDF, 1.02 MB
2019
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