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How do product involvement and prestige sensitivity affect price acceptance on the mobile phone market in Vietnam?
Nguyen, Ngoc Minh, Nguyen, Huyen ThiVolume:
14
Journal:
Journal of Asia Business Studies
DOI:
10.1108/jabs-07-2017-0096
Date:
December, 2019
File:
PDF, 1.02 MB
2019