Exploiting business networks in the age of social media: the use and integration of social media analytics in B2B marketing
Wang, Yun, Rod, Michel, Deng, Qi, Ji, ShaoboVolume:
ahead-of-p
Journal:
Journal of Business & Industrial Marketing
DOI:
10.1108/jbim-05-2019-0173
Date:
March, 2020
File:
PDF, 473 KB
2020