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Who says what?: exploring the impacts of content type and blog type on brand credibility, brand similarity and eWOM intention
Kim, Jiyoung, Melton, Rebecca, Min, Jihye Ellie, Kim, Bu YongVolume:
ahead-of-p
Journal:
Journal of Fashion Marketing and Management: An International Journal
DOI:
10.1108/jfmm-03-2019-0041
Date:
April, 2020
File:
PDF, 217 KB
2020