Developing an Athlete Brand Identity Scale using Rasch...

Sport Business and Management An International Journal 2020 / 05 Vol. ahead-of-p; Iss. ahead-of-p

Developing an Athlete Brand Identity Scale using Rasch analysis

Linsner, Annika, Hill, Brad, Hallmann, Kirstin, Sotiriadou, Popi
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Volume:
ahead-of-p
Journal:
Sport, Business and Management: An International Journal
DOI:
10.1108/sbm-09-2019-0075
Date:
May, 2020
File:
PDF, 1.55 MB
2020
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