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Brand it green: young consumersâ brand attitudes and purchase intentions toward green brand advertising appeals
Gahlot Sarkar, Juhi, Sarkar, Abhigyan, Yadav, RambalakVolume:
20
Journal:
Young Consumers
DOI:
10.1108/yc-08-2018-0840
Date:
August, 2019
File:
PDF, 283 KB
2019