Do we follow the crowd on social media? Experimental...

Asia Pacific Journal of Marketing and Logistics 2020 / 04 Vol. ahead-of-p; Iss. ahead-of-p

Do we follow the crowd on social media? Experimental evidence on consumer attitudes in the contexts of NeWOM and firm crisis response

Suwandee, Sasithorn, Lertwannawit, Aurathai, Racela, Olimpia C., Boonchoo, Pattana
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Volume:
ahead-of-p
Journal:
Asia Pacific Journal of Marketing and Logistics
DOI:
10.1108/apjml-06-2019-0349
Date:
April, 2020
File:
PDF, 774 KB
2020
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