Trends of puffery in advertising – a bibliometric...

Benchmarking An International Journal 2019 / 10 Vol. 26; Iss. 8

Trends of puffery in advertising – a bibliometric analysis

Punjani, Krunal K., Ravi Kumar, V.V., Kadam, Sanjeev
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
26
Journal:
Benchmarking: An International Journal
DOI:
10.1108/bij-01-2019-0022
Date:
October, 2019
File:
PDF, 646 KB
2019
Conversion to is in progress
Conversion to is failed