Reinforcement of brands of faith with the paradox of...

European Business Review 2020 / 02 Vol. 32; Iss. 3

Reinforcement of brands of faith with the paradox of cultural divergence in Indian perspective

Gnanakumar, Baba
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Volume:
32
Journal:
European Business Review
DOI:
10.1108/ebr-03-2019-0049
Date:
February, 2020
File:
PDF, 348 KB
2020
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