“012012 or 111000”: preference for consumption...

European Journal of Marketing 2020 / 06 Vol. ahead-of-p; Iss. ahead-of-p

“012012 or 111000”: preference for consumption pattern-seeking

Kim, Jungkeun, Cui, Yuanyuan (Gina), Hwang, Euejung, Franklin, Drew, Seo, Yuri
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Volume:
ahead-of-p
Journal:
European Journal of Marketing
DOI:
10.1108/ejm-03-2019-0224
Date:
June, 2020
File:
PDF, 225 KB
2020
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