Gender and credibility in branded storytelling

Gender in Management An International Journal 2019 / 10 Vol. 34; Iss. 8

Gender and credibility in branded storytelling

Kang, Jin-Ae, Hubbard, Glenn T., Hong, Sookyeong
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Volume:
34
Journal:
Gender in Management: An International Journal
DOI:
10.1108/gm-02-2019-0015
Date:
October, 2019
File:
PDF, 172 KB
2019
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