Cross-channel message consistency in herbal medicine...

International Journal of Pharmaceutical and Healthcare Marketing 2020 / 02 Vol. 14; Iss. 1

Cross-channel message consistency in herbal medicine advertising

Yeboah-Banin, Abena Animwaa, Asante, Kwaku Krobea
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Volume:
14
Journal:
International Journal of Pharmaceutical and Healthcare Marketing
DOI:
10.1108/ijphm-02-2019-0004
Date:
February, 2020
File:
PDF, 189 KB
2020
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