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Service quality, perceived value and behavioral intentions among highly and lowly identified baseball consumers across nations
Ma, Shang Chun, Kaplanidou, KyriakiVolume:
21
Journal:
International Journal of Sports Marketing and Sponsorship
DOI:
10.1108/ijsms-02-2019-0018
Date:
February, 2020
File:
PDF, 282 KB
2020