Influence of perceived and effective congruence on recall...

International Journal of Sports Marketing and Sponsorship 2019 / 11 Vol. 20; Iss. 4

Influence of perceived and effective congruence on recall and purchase intention in sponsored printed sports advertising

Alonso Dos Santos, Manuel, Calabuig Moreno, Ferran, Crespo-Hervás, Josep
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Volume:
20
Journal:
International Journal of Sports Marketing and Sponsorship
DOI:
10.1108/ijsms-10-2018-0099
Date:
November, 2019
File:
PDF, 275 KB
2019
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