Developing a storytelling experience: the case of craft...

Developing a storytelling experience: the case of craft spirits distilleries in Chicago

Williams, Alistair, Atwal, Glyn, Bryson, Douglas
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Volume:
ahead-of-p
Journal:
International Journal of Wine Business Research
DOI:
10.1108/ijwbr-06-2019-0040
Date:
April, 2020
File:
PDF, 187 KB
2020
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