Collaboration between East and West: influence of consumer...

International Marketing Review 2020 / 05 Vol. ahead-of-p; Iss. ahead-of-p

Collaboration between East and West: influence of consumer dialectical self on attitude towards co-brand personality traits

Wang, Weisha, Chen, Cheng-Hao Steve, Nguyen, Bang, Shukla, Paurav
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Volume:
ahead-of-p
Journal:
International Marketing Review
DOI:
10.1108/imr-01-2019-0012
Date:
May, 2020
File:
PDF, 298 KB
2020
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