International marketing agility: conceptualization and...

International Marketing Review 2020 / 04 Vol. 37; Iss. 2

International marketing agility: conceptualization and research agenda

Gomes, Emanuel, Sousa, Carlos M.P., Vendrell-Herrero, Ferran
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Volume:
37
Journal:
International Marketing Review
DOI:
10.1108/imr-07-2019-0171
Date:
April, 2020
File:
PDF, 887 KB
2020
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