Effects of cue congruence and perceived cue authenticity in...

Effects of cue congruence and perceived cue authenticity in online group buying

Kao, Karen C., Rao Hill, Sally, Troshani, Indrit
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Volume:
30
Journal:
Internet Research
DOI:
10.1108/intr-11-2018-0477
Date:
June, 2020
File:
PDF, 574 KB
2020
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