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The role of the predictive gamification to increase the sales performance: a novel business approach
Rocha, Elenise Martins, Pereira, Giancarlo Medeiros, Pacheco, Diego Augusto de JesusVolume:
35
Journal:
Journal of Business & Industrial Marketing
DOI:
10.1108/jbim-01-2019-0005
Date:
October, 2019
File:
PDF, 882 KB
2019