Goods and services related brand image and B2B customer loyalty: effects of construal level
Kittur, Prathamesh, Chatterjee, SwagatoVolume:
ahead-of-p
Journal:
Journal of Business & Industrial Marketing
DOI:
10.1108/jbim-06-2019-0284
Date:
June, 2020
File:
PDF, 291 KB
2020