The role of analytical CRM on salesperson use of...

Journal of Business & Industrial Marketing 2020 / 05 Vol. ahead-of-p; Iss. ahead-of-p

The role of analytical CRM on salesperson use of competitive intelligence

Nelson, Christopher A., Walsh, Michael F., Cui, Annie Peng
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Volume:
ahead-of-p
Journal:
Journal of Business & Industrial Marketing
DOI:
10.1108/jbim-07-2019-0328
Date:
May, 2020
File:
PDF, 219 KB
2020
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