Connect, engage, transform: how B2B researchers can engage...

Connect, engage, transform: how B2B researchers can engage in impactful industry collaboration

Mooi, Erik, Mani, Sudha, Kleinaltenkamp, Michael, Lilien, Gary, Wilkinson, Ian
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Volume:
ahead-of-p
Journal:
Journal of Business & Industrial Marketing
DOI:
10.1108/jbim-09-2019-0401
Date:
June, 2020
File:
PDF, 117 KB
2020
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