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Customer orientation and success in introduction of new products: an empirical study in an emerging economy
Jiang, Wanxing, Li, Ji, Yan, Haifeng, Li, Hao, Chen, MengyuanVolume:
35
Journal:
Journal of Business & Industrial Marketing
DOI:
10.1108/jbim-11-2018-0361
Date:
September, 2019
File:
PDF, 282 KB
2019