Opportunities for ethnographic methodologies in B2B service...

Journal of Services Marketing 2019 / 12 Vol. 34; Iss. 1

Opportunities for ethnographic methodologies in B2B service research

Keränen, Joona, Prior, Daniel D.
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Volume:
34
Journal:
Journal of Services Marketing
DOI:
10.1108/jsm-04-2019-0159
Date:
December, 2019
File:
PDF, 178 KB
2019
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