Dual roles of users in online brand community and knowledge...

Dual roles of users in online brand community and knowledge sharing behavior

Han, Zhengtao, Zhang, Wuyi, Hu, Bin
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Volume:
48
Journal:
Kybernetes
DOI:
10.1108/k-07-2018-0409
Date:
October, 2019
File:
PDF, 772 KB
2019
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