The moderating effects of leverage and marketing intensity...

Management Decision 2020 / 04 Vol. 58; Iss. 4

The moderating effects of leverage and marketing intensity on alliance formation announcements

Chaudhuri, Malika, Janney, Jay, Calantone, Roger J.
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Volume:
58
Journal:
Management Decision
DOI:
10.1108/md-04-2018-0375
Date:
April, 2020
File:
PDF, 161 KB
2020
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