Advancing reputation measurement: evolving toward improved...

Marketing Intelligence & Planning 2019 / 07 Vol. 38; Iss. 2

Advancing reputation measurement: evolving toward improved quantitative assessments

Horn, Richard, Wagner, Ralf
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Volume:
38
Journal:
Marketing Intelligence & Planning
DOI:
10.1108/mip-10-2018-0448
Date:
July, 2019
File:
PDF, 270 KB
2019
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