What about “U”? The influence of positive online...

Online Information Review 2020 / 08 Vol. 44; Iss. 4

What about “U”? The influence of positive online consumer reviews on the individual's perception of consumption benefits

Hernandez-Ortega, Blanca
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Volume:
44
Journal:
Online Information Review
DOI:
10.1108/oir-10-2018-0304
Date:
August, 2020
File:
PDF, 2.26 MB
2020
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