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Managing omni-customer brand experience via augmented reality
Cuomo, Maria Teresa, Tortora, Debora, Festa, Giuseppe, Ceruti, Francesca, Metallo, GerardinoVolume:
ahead-of-p
Journal:
Qualitative Market Research: An International Journal
DOI:
10.1108/qmr-11-2017-0142
Date:
February, 2020
File:
PDF, 636 KB
2020