Pseudo green players and their greenwashing practices: a...

Pseudo green players and their greenwashing practices: a differentiating strategy for real green firms of personal care category

Jog, Deepti, Singhal, Divya
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Volume:
35
Journal:
Strategic Direction
DOI:
10.1108/sd-07-2019-0143
Date:
December, 2019
File:
PDF, 56 KB
2019
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