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Dual path effects of self-worth on status consumption: evidence from Chinese consumers
Cui, Hongjing, Zhao, Taiyang, Smyczek, Slawomir, Sheng, Yajun, Xu, Ming, Yang, XiaoVolume:
ahead-of-p
Journal:
Asia Pacific Journal of Marketing and Logistics
DOI:
10.1108/apjml-06-2019-0364
Date:
December, 2019
File:
PDF, 436 KB
2019